What is a copywriter?

A copywriter is a professional who creates written content for marketing and advertising purposes. Their role is to craft compelling messages to promote products, services, or brands, with the aim to influence audiences to take action (such as buying a product or signing up for a service).

How much does it cost for you to write copy for my business?

The cost of copywriting services will depend on the job, timeframe, and what is required. If you have a specific project you need copywriting for, reach out to me today and I can provide you with a tailored quote.

Isn’t it cheaper to write the copy myself, especially with AI platforms like Chat GPT?

If I had a dollar every time someone asked me this, I would not be working freelance… instead I’d probably be sipping margaritas somewhere in Greece.

Essentially, the expertise, time savings, and potential for better results make hiring a professional copywriter a worthwhile investment for your business. Copywriters have expertise in crafting persuasive and effective copy. They understand the psychology of marketing and can create compelling messages that resonate with your audience. If you lack experience in copywriting, your DIY attempts might not be as impactful.

While ChatGPT and other AI-generated copywriting platforms can provide general ideas, they lack personalisation, a deep understanding of your business/brand, and strategic thinking. It’s not just about grammar and style but also about persuasion, emotion, and consumer psychology which only a human can provide.

Despite the fact that hiring a professional copywriter involves a fee, consider it an investment in your business. Cheap or poorly written copy might save money upfront, but it can cost you in terms of lost opportunities and damaged reputation.

Do you require a deposit before starting?

A 50% deposit is required upfront.

What copywriting services do you offer?

I offer various forms of copywriting services including blog writing, website copy, social media captions, written materials for communications and advertising, tender and grant writing, scriptwriting, as well as additional editing and proofreading services.

What is your turnaround time for a project?

This depends on each project and what it entails. I’m super lenient on turnaround times so please let me know if it is something you need asap and we can work out a suitable timeframe.

Do you work with clients who are from overseas?

Absolutely, I can work with you whether you are based in Australia or overseas. Just let me know what your preferred method of communication is – whether it’s via email, phone or virtual meeting, I am super accomodating.

What kind of information will you need from me?

Before we get started I will send you through an online briefing questionnaire for you to respond to. This questionnaire is tailored to your project and may require you to list your goals, target audience, and service offering. It’s super easy to fill out and will help me to understand more about your fabulous company and/or brand!

Will I own the copyright to the work you do for me?

Yes, you will own the copyright for all the work that you have paid for.

Do you have knowledge or understanding of my industry?

I’ve written copy and worked as a content marketing executive across several industries including retail, apparel, design, finance, real estate, construction, facilities management, and film & television. While some of these areas I was familiar with before undertaking the work, others have been completely foreign to me. In these instances, I started from scratch to learn about a client’s area of focus, utilising my skills in research and market analysis to create invaluable strategies and tailored copy.

So, to answer the question: if there is something I am unfamiliar with, I will conduct thorough research in that area, as well as undertake interviews with experts (which is often yourself) to gain a broader perspective. It is important to note, not every copywriter is familiar with every industry or topic, but the beauty of our field is we get to learn along the way!